James Cooper
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.
Editor’s Letter: Moving Forward to Next
Brand Marketing
Adweek's James Cooper on his 21 years with the brand.
Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind
Convergent TV
Adapting to OTT's evolution was also a focus of Adweek's annual video roundtable.
Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible
Brand Marketing
The new Live Victoriously campaign keys on everyday consumer celebrations.
Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards
Creativity
The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala.
Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise
The event takes place Nov. 3-6 at the JW Marriott Desert Springs Resort & Spa.
Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi
Performance Marketing
New firm also acquires BrandShop to create a digital customer experience company.
Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science
Brand Marketing
To Dr. Jason Wersland, over-prescribed pharmaceuticals are the 'ultimate competition'.
3 CMOs Take Us Inside Their Brands’ SXSW Experiences
Brand Marketing
Adweek caught up with the marketing chiefs of Land O’Lakes, Visible and Showtime.
Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR
Brand Marketing
So they can be involved at all points of a customer's purchasing journey.
Editor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be When They Grow Up?
Introducing our inaugural Summit on the topic.