Portrait of James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

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Editor’s Letter: Moving Forward to Next

Brand Marketing

Adweek's James Cooper on his 21 years with the brand.

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Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind

Convergent TV

Adapting to OTT's evolution was also a focus of Adweek's annual video roundtable.

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Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible

Brand Marketing

The new Live Victoriously campaign keys on everyday consumer celebrations.

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Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

Creativity

The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala.

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Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

Brandweek

The event takes place Nov. 3-6 at the JW Marriott Desert Springs Resort & Spa.

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Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi

Performance Marketing

New firm also acquires BrandShop to create a digital customer experience company.

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Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science

Brand Marketing

To Dr. Jason Wersland, over-prescribed pharmaceuticals are the 'ultimate competition'.

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3 CMOs Take Us Inside Their Brands’ SXSW Experiences

Brand Marketing

Adweek caught up with the marketing chiefs of Land O’Lakes, Visible and Showtime.

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Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR

Brand Marketing

So they can be involved at all points of a customer's purchasing journey.

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