James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Editor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be When They Grow Up?

Introducing our inaugural Summit on the topic.

A Shift in Customer Experience Marketing Is Here. Are You Ready?

The empathy economy is here for all.

Innovation Is Transforming Healthcare, Providing Consumers More Control Over Their Wellness

Technology gives users a deeper connection to their health.

How Technology Is Reshaping the Concept of Play

At CES, Hasbro looks to esports for teaching moments

This Cruise Line CMO Just Bought Equipment On the Spot at CES

Meg Lee of Norwegian Cruise Lines is hoping to deliver an 'enhanced guest experience' with the new tech.

Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will

It's technology in service of storytelling at CES.

These CMOs Talk About the Tech That’ll Spark Higher Consumer Engagement

Burger King, Pandora and TD Ameritrade chief marketing officers discuss it at CES 2019.

Editor’s Letter: It’s Viva Las Vegas for Brands

Marketers and exhibitors make their annual march on CES.

Editor’s Letter: Our Past Is Our Present, and Our Future

In Adweek's first issue of the year, the focus is on CES.

Editor’s Letter: Present Proofing Our Changing World

Our final Digital Transformation Playbook looks to the future.