James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

They're designed to enable companies to better understand their customers and make insight-based decisions.

Editor’s Letter: The Delicate Balance Between Data and Creativity—the Humanity of It All

Our eighth Digital Transformation Playbook shows there’s reason for hope amid privacy concerns.

Abry Partners Acquires Screenvision Media for $380 Million

The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.

Editor’s Letter: The Complex Question of Personal Data and How Marketers Are Using It

Our latest Digital Transformation Playbook explores the consequences.

Announcing Adweek Pro, a New Model to Help Us Better Connect With Our Audience

Join to access print and digital content, events and exclusives.

7 Leading Voices at the Forefront of Video on Data-Informed Storytelling and Brand Safety

On the eve of the NewFronts, Adweek convenes its annual roundtable discussion.

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

Adweek’s latest Digital Transformation Playbook takes up the challenging topic.

Editor’s Letter: Brands Face Challenges Relating to Consumers and Avoiding Missteps

Customers demand superior service and a stellar reputation.

NCAA Launches Latest Brand PSA Focused on Inclusion

On the eve of the annual March Madness college basketball tournament, the NCAA and agency SS+K have launched their latest brand PSA campaign.

Editor’s Letter: Adweek Is Reimagining the Storied Brandweek Franchise

The event will be a 3-day symposium designed to serve those working in the transforming brand marketing ecosystem.