Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

Winners of 32 categories to be announced Monday, April 29 and celebrated at May 1 gala

Adweek's first Experiential Awards have announced finalists for all of its 32 categories. Sources: Dianna McDougall for Adweek, Giant Spoon, Instagram
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Adweek announced today the finalists of its inaugural Adweek Experiential Awards. Adweek’s editors judged a rich array of 619 submissions across 32 categories, boiling down the entrants to three finalists in each category.

The winners will be announced in the April 29 issue on Adweek and on Adweek.com and celebrated, along with the other finalists, in an evening gala as part of Adweek’s Elevate Creativity symposium on Wednesday, May 1 in New York.

Here are the 2019 Adweek Experiential Awards finalists:

Best Cause-Related Experiential Activation

—72andSunny’s submission to Adweek’s Experiential Awards “Treatment Box” for Truth has been named a finalist in the Best Cause-Related Experiential Activation category.

—Energy BBDO’s submission to Adweek’s Experiential Awards “Prescribed to Death” for The National Safety Council has been named a finalist in the Best Cause-Related Experiential Activation category.

—VMLY&R’s submission to Adweek’s Experiential Awards “Sip Safe” for Monash University has been named a finalist in the Best Cause-Related Experiential Activation category.

Best Community-Focused Experiential Activation

—BBDO Atlanta’s submission to Adweek’s Experiential Awards “Stop Traffick” for Street Grace has been named a finalist in the Best Community-Focused Experiential Activation category.

—Jack Morton Worldwide’s submission to Adweek’s Experiential Awards “Chevy Youth Sports” for Chevrolet has been named a finalist in the Best Community-Focused Experiential Activation category.

—Civic Entertainment Group’s submission to Adweek’s Experiential Awards “For Detroit: Creating Tomorrow Together” for Ford Motor Company has been named a finalist in the Best Community-Focused Experiential Activation category.

Best Ecologically Responsible Experiential Activation

—Engage & Resonate’s submission to Adweek’s Experiential Awards “McCafé Sustainable Coffee Journey” for McDonald’s has been named a finalist in the Best Ecologically Responsible Experiential Activation category.

—Listen’s submission to Adweek’s Experiential Awards “Unmoored” for Microsoft has been named a finalist in the Best Ecologically Responsible Experiential Activation category.

Best Event/Conference Experiential Activation

—Deeplocal’s submission to Adweek’s Experiential Awards “The Google Assistant Ride at CES 2019” for Google has been named a finalist in the Best Event/Conference Experiential Activation category.

—R&R Partners’ submission to Adweek’s Experiential Awards “Blockchains Global Launch Event” for Blockchains has been named a finalist in the Best Event/Conference Experiential Activation category.

—George P. Johnson’s submission to Adweek’s Experiential Awards “Dreamforce” for Salesforce has been named a finalist in the Best Event/Conference Experiential Activation category.

Best Experiential Activation in Support of Diversity and Inclusion

—Publicis Sapient’s submission to Adweek’s Experiential Awards “Make Some Room – Unconscious Bias Workshop” for Publicis Sapient/Second Story has been named a finalist in the Best Experiential Activation in Support of Diversity and Inclusion category.

—Jack Morton Worldwide’s submission to Adweek’s Experiential Awards “Rantin’ & Raven” for Covergirl has been named a finalist in the Best Experiential Activation in Support of Diversity and Inclusion category.

—Arc Worldwide’s submission to Adweek’s Experiential Awards “Pantene Gold Series Tour” for Pantene has been named a finalist in the Best Experiential Activation in Support of Diversity and Inclusion category.

Best International Experiential Activation

—Live Nation’s submission to Adweek’s Experiential Awards “The Iconic Laundromat” for The Iconic has been named a finalist in the Best International Experiential Activation category.

—Manifold’s submission to Adweek’s Experiential Awards “Uber Destination United” for Uber has been named a finalist in the Best International Experiential Activation category.

—Zulu Alpha Kilo’s submission to Adweek’s Experiential Awards “The Away Game” for Tim Hortons has been named a finalist in the Best International Experiential Activation category.

Best Long-Running Experiential Activation

—Schafer Condon Carter’s submission to Adweek’s Experiential Awards “IDEAL National Championship” for IDEAL Electrical, a division of IDEAL INDUSTRIES, INC. has been named a finalist in the Best Long-Running Experiential Activation category.

—George P. Johnson’s submission to Adweek’s Experiential Awards, “Camp Jeep” for Jeep/FCA-Experiential Marketing Group has been named a finalist in the Best Long-Running Experiential Activation category.

—Zulu Alpha Kilo’s submission to Adweek’s Experiential Awards “1903: A Harley-Davidson Café” for Harley-Davidson has been named a finalist in the Best Long-Running Experiential Activation category.

Best Pop-Up Experiential Activation

—Comedy Central’s submission to Adweek’s Experiential Awards “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library” from Comedy Central has been named a finalist in the Best Pop-Up Experiential Activation category.

—The Marketing Arm’s submission to Adweek’s Experiential Awards “The Flamin’ Hot Spot” for Frito Lay has been named a finalist in the Best Pop-Up Experiential Activation category.

—Tool of North America’s submission to Adweek’s Experiential Awards “Amazon Jurassic Box Experience” for Amazon Media Group/Universal has been named a finalist in the Best Pop-Up Experiential Activation category.

Best Sports-Related Experiential Activation

—VMLY&R’s submission to Adweek’s Experiential Awards “100 lb. Coupon” for Second Skin has been named a finalist in the Best Sports-Related Experiential Activation category.

—Fusion Marketing’s submission to Adweek’s Experiential Awards “Cleveland Browns Bud Light Fridge” for Bud Light has been named a finalist in the Best Sports-Related Experiential Activation category.

—Hey Wonderful’s TJ O’Grady-Peyton and GSD&M’s submission to Adweek’s Experiential Awards “Conquering the L.A. Sports Equinox” for Goodyear has been named a finalist in the Best Sports-Related Experiential Activation category.

Best Use of Celebrity in an Experiential Activation

—Spinifex Group’s submission to Adweek’s Experiential Awards “Elton John Legacy” for Elton John’s Farewell Tour has been named a finalist in the Best Use of Celebrity in an Experiential Activation category.

—Tool of North America’s submission to Adweek’s Experiential Awards “Amazon Jurassic Box Experience” for Amazon Media Group/Universal has been named a finalist in the Best Use of Celebrity in an Experiential Activation category.

—Digitas’ submission to Adweek’s Experiential Awards “Outside In” for American Express has been named a finalist in the Best Use of Celebrity in an Experiential Activation category.

Best Use of Influencers in an Experiential Activation

—FX Network’s submission to Adweek’s Experiential Awards “Trust Immersive Dinner Series” for FX Networks’ Trust has been named a finalist in the Best Use of Influencers in an Experiential Activation category.

—Argonaut’s submission to Adweek’s Experiential Awards “Honey BRUNCHES of Oats” for Honey Bunches of Oats has been named a finalist in the Best Use of Influencers in an Experiential Activation category.

—DCX Growth Accelerator’s submission to Adweek’s Experiential Awards “Palessi” for Payless has been named a finalist in the Best Use of Influencers in an Experiential Activation category.

Best Use of Mobile in an Experiential Activation

—We’re Magnetic’s submission to Adweek’s Experiential Awards “Storyscape by Es Devlin” for Instagram Stories has been named a finalist in the Best Use of Mobile in an Experiential Activation category.

—Dolby Laboratories, Inc.’s submission to Adweek’s Experiential Awards “Asteria” for Dolby has been named a finalist in the Best Use of Mobile in an Experiential Activation category.

—Spinifex Group’s submission to Adweek’s Experiential Awards “Elton John Legacy” for Elton John Farewell Tour has been named a finalist in the Best Use of Mobile in an Experiential Activation category.

Best Use of Music/Audio in an Experiential Activation

—360i and HBO’s submission to Adweek’s Experiential Awards “Westworld: The Maze” for HBO has been named a finalist in the Best Use of Music/Audio in an Experiential Activation category.

—Scholz & Friends’ submission to Adweek’s Experiential Awards “The Insect Concerto” for Berlin Philharmonics and WWF has been named a finalist in the Best Use of Music/Audio in an Experiential Activation category.

—Tool of North America’s submission to Adweek’s Experiential Awards “Play the City | 60th Grammys” for The Recording Academy has been named a finalist in the Best Use of Music/Audio in an Experiential Activation category.

Best Use of Out-of-Home Media in an Experiential Activation

—We Are Unlimited’s submission to Adweek’s Experiential Awards “The Flip” for McDonald’s has been named a finalist in the Best Use of Out-of-Home Media in an Experiential Activation category.

—BBDO Atlanta’s submission to Adweek’s Experiential Awards “Stop Traffick” for Street Grace has been named a finalist in the Best Use of Out-of-Home Media in an Experiential Activation category.

—BBDO New York’s submission to Adweek’s Experiential Awards “Art in Progress” for Bombay Sapphire has been named a finalist in the Best Use of Out-of-Home Media in an Experiential Activation category.

Best Use of Partnership in an Experiential Activation

—Mekanism’s submission to Adweek’s Experiential Awards “HBO | Bumble Stay Home to the Movies” for HBO and Bumble has been named a finalist in the Best Use of Partnership in an Experiential Activation category.

—GMR Marketing’s submission to Adweek’s Experiential Awards “The Land O’Lakes Farm Bowl” for Land O’Lakes has been named a finalist in the Best Use of Partnership in an Experiential Activation category.

—LG Electronics, Live Nation, Ogilvy and RQX’s submission to Adweek’s Experiential Awards “LaundROO Lounge and Vintage Clothing Swap, Powered by LG” for LG Electronics has been named a finalist in the Best Use of Partnership in an Experiential Activation category.

Best Use of Social Media in an Experiential Activation

—BBDO New York’s submission to Adweek’s Experiential Awards “Live Moves” for Bacardi has been named a finalist in the Best Use of Social Media in an Experiential Activation category.

—We’re Magnetic’s submission to Adweek’s Experiential Awards “Storyscape by Es Devlin” for Instagram Stories has been named a finalist in the Best Use of Social Media in an Experiential Activation category.

—HBO’s submission to Adweek’s Experiential Awards “Silicon Valley Sliceline” for HBO has been named a finalist in the Best Use of Social Media in an Experiential Activation category.

Best Use of Video in an Experiential Activation

—Spinifex Group’s submission to Adweek’s Experiential Awards “Elton John Legacy” for Elton John’s Farewell Tour has been named a finalist in the Best Use of Video in an Experiential Activation category.

—72andSunny’s submission to Adweek’s Experiential Awards “Treatment Box” for Truth has been named a finalist in the Best Use of Video in an Experiential Activation category.

—BODEGA | Trademark’s submission to Adweek’s Experiential Awards “The Gift of Time” for Charity: Water has been named a finalist in the Best Use of Video in an Experiential Activation category.

Best Experiential Activation Less Than $1 Million

 —DCX Growth Accelerator’s submission to Adweek’s Experiential Awards “Palessi” for Payless has been named a finalist in the Best Experiential Activation Less Than $1 Million category.

—We Are Unlimited’s submission to Adweek’s Experiential Awards “The Flip” for McDonald’s has been named a finalist in the Best Experiential Activation Less Than $1 Million category.

—Garrand Moehlenkamp’s submission to Adweek’s Experiential Awards “S!p” for Dunkin’ has been named a finalist in the Best Experiential Activation Less Than $1 Million category.

Best Experiential Activation, $1 Million to $2 Million

—Spinifex Group’s submission to Adweek’s Experiential Awards “Elton John Legacy” for Elton John’s Farewell Tour has been named a finalist in the Best Experiential Activation, $1 Million to $2 Million category.

—Double A Labs’ submission to Adweek’s Experiential Awards “Mr. Mercedes Immersive Experience at San Diego Comic-Con” for AT&T Audience Network has been named a finalist in the Best Experiential Activation, $1 Million to $2 Million category.

—Ogilvy’s submission to Adweek’s Experiential Awards “IKEA Inspiration Experience” for IKEA has been named a finalist in the Best Experiential Activation, $1 Million to $2 Million category.

Best Experiential Activation, $2 Million to $5 Million

—Fusion Marketing’s submission to Adweek’s Experiential Awards “Bud Light Royal Getaway” for Anheuser-Busch, Bud Light has been named a finalist in the Best Experiential Activation, $2 Million to $5 Million category.

—R&R Partners submission to Adweek’s Experiential Awards “Blockchains Global Launch Event” for Blockchains has been named a finalist in the Best Experiential Activation, $2 Million to $5 Million category.

—Prime Video’s submission to Adweek’s Experiential Awards “Tom Clancy’s Jack Ryan Experience” for Prime Video has been named a finalist in the Best Experiential Activation, $2 Million to $5 Million category.

Best Experiential Activation, $5 Million-Plus

—Kamp Grizzly’s submission to Adweek’s Experiential Awards “Adidas 747 Warehouse St.” for Adidas has been named a finalist in the Best Experiential Activation, $5 Million-Plus category.

—IMG Live’s submission to Adweek’s Experiential Awards “One Program. Endless Inspiration” for Marriott International has been named a finalist in the Best Experiential Activation, $5 Million-Plus category.

—Complex Networks and ReedPOP’s submission to Adweek’s Experiential Awards “ComplexCon” for Complex Networks has been named a finalist in the Best Experiential Activation, $5 Million-Plus category.

Best Experiential Activation by a Beverage Brand

—The Mill’s submission to Adweek’s Experiential Awards “Paraíso Secreto” for Corona has been named a finalist in the Best Experiential Activation by a Beverage Brand category.

—Wieden + Kennedy’s submission to Adweek’s Experiential Awards “Philly Philly” for Bud Light has been named a finalist in the Best Experiential Activation by a Beverage Brand category.

—Motive’s submission to Adweek’s Experiential Awards “MTN Dew: NBA All-Star Courtside Studios” for Moutain Dew has been named a finalist in the Best Experiential Activation by a Beverage Brand category.

Best Experiential Activation by a Media Brand

—Comedy Central’s submission to Adweek’s Experiential Awards “The Daily Show Presents: The Donald J. Trump Presidential Twitter Library” has been named a finalist in the Best Experiential Activation by a Media Brand category.

—Refinery29’s submission to Adweek’s Experiential Awards “29Rooms” for Refinery29 has been named a finalist in the Best Experiential Activation by a Media Brand category.

—The&Partnership’s submission to Adweek’s Experiential Awards “Future of Everything Festival: Future Farm” for The Wall Street Journal has been named a finalist in the Best Experiential Activation by a Media Brand category.

Best Experiential Activation by a Packaged Goods Brand

—Anomaly’s submission to Adweek’s Experiential Awards “Reeses Candy Converter” for The Hershey Company has been named a finalist in the Best Experiential Activation by a Packaged Goods Brand category.

—Colle McVoy, 10 Thousand Design and Exponent PR’s submission to Adweek’s Experiential Awards “The Food Effect” for the Land O’Lakes has been named a finalist in the Best Experiential Activation by a Packaged Goods Brand category.

—Argonaut’s submission to Adweek’s Experiential Awards “Honey BRUNCHES of Oats” for Honey Bunches of Oats has been named a finalist in the Best Experiential Activation by a Packaged Goods Brand category.

Best Experiential Activation by a Spirits Brand

—IW Group Inc.’s submission to Adweek’s Experiential Awards “Jack Daniel’s Flavors of Pride” for Brown-Forman, Jack Daniel’s has been named a finalist in the Best Experiential Activation by a Spirits Brand category.

—NVE Experience Agency’s submission to Adweek’s Experiential Awards “Hennessy’s Le Grand Voyage” for Hennessy has been named a finalist in the Best Experiential Activation by a Spirits Brand category.

—Team Enterprises’ submission to Adweek’s Experiential Awards “Amparo: An Immersive Theatrical Experience” for Havana Club Rum has been named a finalist in the Best Experiential Activation by a Spirits Brand category.

Best Experiential Activation by a Travel Brand

—Jack Morton Worldwide’s submission to Adweek’s Experiential Awards “SeaBeyond” for Royal Caribbean Cruises Ltd. has been named a finalist in the Best Experiential Activation by a Travel Brand category.

—VMLY&R’s submission to Adweek’s Experiential Awards “The Colorblind Viewer” for Tennessee Department of Tourist Development has been named a finalist in the Best Experiential Activation by a Travel Brand category.

—Colle McVoy, 10 Thousand Design and Exponent PR’s submission to Adweek’s Experiential Awards “Tag Responsibly” for Jackson Hole Travel and Tourism Board has been named a finalist in the Best Experiential Activation by a Travel Brand category.

Best Experiential Activation by an Entertainment Brand

—Giant Spoon’s submission to Adweek’s Experiential Awards “SXSWestworld” for HBO has been named a finalist in the Best Experiential Activation by an Entertainment Brand category.

—Comedy Central’s submission to Adweek’s Experiential Awards “South Park: Cartman’s Escape Room” for Comedy Central has been named a finalist in the Best Experiential Activation by an Entertainment Brand category.

—HBO’s submission to Adweek’s Experiential Awards “Fahrenheit 451: Speakeasy 451” for HBO has been named a finalist in the Best Experiential Activation by an Entertainment Brand category.

Best Experiential Activation by an Auto Brand

 —Cramer-Krasselt’s submission to Adweek’s Experiential Awards, “Porsche presents E-Jolt” for Porsche has been named a finalist in the Best Experiential Activation by an Auto Brand category.

—Team Enterprise’s submission to Adweek’s Experiential Awards “MINI Getaways” for Mini has been named a finalist in the Best Experiential Activation by an Auto Brand category.

Best Experiential Activation by a Retail Brand

—Tool of North America’s submission to Adweek’s Experiential Awards “Amazon Jurassic Box Experience” for Amazon Media Group/Universal has been named a finalist in the Best Experiential Activation by a Retail Brand category.

—Jack Morton Worldwide’s submission to Adweek’s Experiential Awards “Be an Outsider at Work” for L.L.Bean has been named a finalist in the Best Experiential Activation by a Retail Brand category.

—DCX Growth Accelerator’s submission to Adweek’s Experiential Awards “Palessi” for Payless has been named a finalist in the Best Experiential Activation by a Retail Brand category.

Best Experiential Activation by a Technology Brand

—GSD&M’s submission to Adweek’s Experiential Awards “Hangar Experience Tour” for the United States Air Force has been named a finalist in the Best Experiential Activation by a Technology Brand category.

—We’re Magnetic’s submission to Adweek’s Experiential Awards “Storyscape by Es Devlin” for Instagram Stories has been named a finalist in the Best Experiential Activation by a Technology Brand category.

—Live Nation Entertainment’s submission to Adweek’s Experiential Awards “Google Pixel 3 Experience” for Google has been named a finalist in the Best Experiential Activation by a Technology Brand category.


@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
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