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The drive east from Los Angeles to Palm Springs for decades has been a journey away from the normal to a higher, clearer plain. Desert denizens including the likes of Bob Hope, Frank Sinatra and Elizabeth Taylor must have felt that in their fabled escapes there. And we at Adweek certainly did last year when we welcomed the return of Brandweek to Palm Springs as a fully reimagined events franchise (and quarterly publication) across two days featuring the most unique and engaging programming, thought leadership and entertainment ever assembled for the brand marketing community.
It is now time to once again think of the transformative journey back to Brandweek, set for its second year on Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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