Editor's Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

The event takes place Nov. 3-6 at the JW Marriott Desert Springs Resort & Spa

The drive east from Los Angeles to Palm Springs for decades has been a journey away from the normal to a higher, clearer plain. Desert denizens including the likes of Bob Hope, Frank Sinatra and Elizabeth Taylor must have felt that in their fabled escapes there. And we at Adweek certainly did last year when we welcomed the return of Brandweek to Palm Springs as a fully reimagined events franchise (and quarterly publication) across two days featuring the most unique and engaging programming, thought leadership and entertainment ever assembled for the brand marketing community.

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This story first appeared in the April 8, 2019, issue of Adweek magazine. Click here to subscribe.