Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science

To Dr. Jason Wersland, over-prescribed pharmaceuticals are the 'ultimate competition'

Wersland has spearheaded new research protocols in muscle activation, recovery and pain relief through high-frequency, high-amplitude neuromuscular percussive therapy. Theragun

After surviving a severe motorcycle accident in 2008, Dr. Jason Wersland, founder and head of performance development at Theragun, found himself wracked with debilitating pain. Searching for a non-pharmaceutical option to relieve his discomfort in the form of a handheld device, Wersland—a chiropractor who grew up in Norway building things with his hands—found none. So he filled that white space in the healthcare market with his Theragun prototypes machines that delivered percussive motion to relieve chronic muscle pain.

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.