Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi

New firm also acquires BrandShop to create a digital customer experience company

The new company, Blue Acorn iCi, brings together a 400-person team of engineers, data scientists, digital commerce experts, designers and strategists.

Against the backdrop of a rapidly evolving marketing economy hinging on digital customer experience, Blue Acorn, a digital commerce UX design and strategy agency, has merged with data-driven marketing solutions provider, iCiDIGITAL to better meet the demands of this clear and building industry trend.

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@jcoopernyc James Cooper is editorial director of Adweek.