With Writer Lena Waithe, Studios Get a Marketer Too

The Queen & Slim creator learned marketing from the best

When we spoke with Lena Waithe for Adweek’s L.A. issue in October, she was both excited and nervous about her new movie Queen & Slim because “it’s the first feature that I’ve written that really took people by surprise, and the industry really responded to it.”

Now, audiences have, too: Queen & Slim made $15.8 million over the long Thanksgiving weekend, marking a strong debut for the critically acclaimed film about a black man and woman on the run in America in 2019.

Waithe

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