Why Pizza Hut Asked Customers in 2 Countries to Disconnect From WiFi for an Hour

The Earth Hour initiative offered a chance to win free pizza

Customers who disconnected their phones for an hour were rewarded with free pizza.
Customers who disconnected their phones for an hour were rewarded with free pizza. M&C Saachi

To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did.

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@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.
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