Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters
Consumers are also looking to companies with new expectations.
How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base
Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.
Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad
Ad for England's Royal Ascot anticipates the return of the sport.
Hinge Levels Up Virtual Dating With Launch of Video Prompts
The dating app sees virtual dating as the way of the future.
Cadbury’s Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage Proposal
The campaign raised brand awareness during Easter lockdown.
Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love
The emotional spot shows a light at the end of the tunnel.
ViewSonic and Grammy-Nominated Louis York Pay Homage to Teachers in Warm Musical Film
Well before the arrival of a pandemic, teachers managed the largely thankless tasks of adapting to adverse circumstances, creating adaptive lesson plans for different environments and committing to a career [...]
Why 2021 Will Usher in a New Wave of Product Sampling Investment
The great shifts of preference, mindset and expectations will have a significant impact on the product sampling industry and how brands adapt to utilizing this proven marketing strategy.
Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence
Today, the 103-year-old brand is dressing the likes of Jaden Smith.
Tired of Video Chats? This Agency Is Trying to Make Them Better and More Interesting
Throughout an arduous year in quarantine, video conferencing has been an integral part of maintaining some semblance of connection, allowing many to remain in touch with colleagues and loved ones [...]
How Health Communications Will—and Should Be Changed—by Covid-19
It’s about enhancing the experience and removing friction from the journey.
Marketers Look Back on What They’ve Learned After a Year in Lockdown
Industry professionals are prioritizing self-care and respecting boundaries.
A Year Into the Pandemic, Marketers Reflect on the Bright Spots of Remote Work
Colleagues feel more connected than ever, people are mastering a work-life balance and productivity is on the rise.
Here’s What the Marketing Industry Lost and Gained After 1 Year in the Pandemic
Adweek staff share data of declines and—sometimes surprising—growth.
Have You Run Out of Ways to Spend Quarantine Time? This Pitch-Perfect Ad Has a Suggestion
Streaming service Topic hilariously repurposes dark footage to expand your bingeing horizons.