Alt Image Text
Alt Image Text

How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base

Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.

Alt Image Text

Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad

Ad for England's Royal Ascot anticipates the return of the sport.

Alt Image Text

Hinge Levels Up Virtual Dating With Launch of Video Prompts

The dating app sees virtual dating as the way of the future.

Alt Image Text

Cadbury’s Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage Proposal

The campaign raised brand awareness during Easter lockdown.

Alt Image Text

Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love

Life After Lockdown

The emotional spot shows a light at the end of the tunnel.

Alt Image Text

ViewSonic and Grammy-Nominated Louis York Pay Homage to Teachers in Warm Musical Film

Well before the arrival of a pandemic, teachers managed the largely thankless tasks of adapting to adverse circumstances, creating adaptive lesson plans for different environments and committing to a career [...]

Alt Image Text

Why 2021 Will Usher in a New Wave of Product Sampling Investment

The great shifts of preference, mindset and expectations will have a significant impact on the product sampling industry and how brands adapt to utilizing this proven marketing strategy.

Alt Image Text

Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence

Today, the 103-year-old brand is dressing the likes of Jaden Smith.

Alt Image Text

Tired of Video Chats? This Agency Is Trying to Make Them Better and More Interesting

Throughout an arduous year in quarantine, video conferencing has been an integral part of maintaining some semblance of connection, allowing many to remain in touch with colleagues and loved ones [...]

Alt Image Text

How Health Communications Will—and Should Be Changed—by Covid-19

It’s about enhancing the experience and removing friction from the journey.

Alt Image Text

Marketers Look Back on What They’ve Learned After a Year in Lockdown

Industry professionals are prioritizing self-care and respecting boundaries.

Alt Image Text

A Year Into the Pandemic, Marketers Reflect on the Bright Spots of Remote Work

Colleagues feel more connected than ever, people are mastering a work-life balance and productivity is on the rise.

Alt Image Text

Here’s What the Marketing Industry Lost and Gained After 1 Year in the Pandemic

Life in Quarantine

Adweek staff share data of declines and—sometimes surprising—growth.

Alt Image Text

Have You Run Out of Ways to Spend Quarantine Time? This Pitch-Perfect Ad Has a Suggestion

Streaming service Topic hilariously repurposes dark footage to expand your bingeing horizons.