Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The past year saw its fair share of emergencies, from weather-related disasters to the pandemic that’s still ravaging the world. And brands aren’t the only ones building emergency preparedness into their routines.
According to monthly research series ML:Next from agency MullenLowe U.S., which spoke with 550 consumers from different backgrounds across the country between Feb. 22-28, more people are looking to brands in different ways, particularly how they could help out in areas struck by disaster.