Data Points

Infographic: Brands Aren't the Only Ones Changing Habits Following a Year of Disasters

Consumers are also looking to companies with new expectations

City skyline in red and black with fire, lightning — People are looking to brands to help out in areas struck by disaster.Carlos Monteiro

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The past year saw its fair share of emergencies, from weather-related disasters to the pandemic that’s still ravaging the world. And brands aren’t the only ones building emergency preparedness into their routines.

According to monthly research series ML:Next from agency MullenLowe U.S., which spoke with 550 consumers from different backgrounds across the country between Feb. 22-28, more people are looking to brands in different ways, particularly how they could help out in areas struck by disaster.