How Clif and Mike Posner Are Using Motion Detectors in Cell Phones to Inspire Movement

Agencies Edible and UEG are helping the brand bring movement back into music

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It wasn’t too long ago that music lovers weren’t able to enjoy music the way it was meant to be—a full-body experience with other people. While some yearned to dance to their favorite artists at concerts, others missed the days of simply grooving along to an album with their friends.

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