Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves

Brand Marketing

Generate cash for the hard hit music industry by partying to live streamed DJ sets.

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Levi’s Urges ‘Buy Better, Wear Longer’ in Celebrity Packed Sustainability PSA

Brand Marketing

Sports stars, actors and activists join forces in the new global spot.

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Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation

Creativity

AMV BBDO had 10 artists take over London's Design Museum.

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Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies

Brand Marketing

#TheSelfieTalk campaign aims to address unrealistic photos on social media with powerful film.

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Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad

Brand Marketing

Spot by Publicis evokes the romance of a bygone era with spot for its refurbished models.

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Using Amazon Alexa, a Man Interrupts Pompeii in Epic Ad by Droga5

Brand Marketing

Global campaign playfully shows how Alexa is like a 'personal genie in a box.'

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This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell

Beer, Spirits & Cannabis

YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws.

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This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public

PSAs

#CrimeNotCompliment campaign highlights how often women, especially schoolgirls, are victimized.

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Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad

Sports Marketing

Ad for England's Royal Ascot anticipates the return of the sport.

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These Clever Finnish Billboards Are Written in Gibberish for One Important Reason

PSAs

A new illiteracy PSA has TBWA\Helsinki enlisting brands and influencers to run ads in a made up language