Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.


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Toyota Playfully Celebrates Its Role In Kiwi Culture With New Ad

AdFreak

Toyota New Zealand celebrates the “bond” between car owners, their trusty vehicles, and their friends in its latest campaign to promote its new 2021 Hilux model.The hero film shows a [...]

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These Fake Finance Ads Highlight a Real Problem: Period Poverty

Creativity

Campaign for French non profit Règles Élémentaires says women are struggling to afford sanitary items.

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This Jarring Domestic Violence PSA Shows How, For Some Women, the Holidays Are a Nightmare

Creativity

 #MakeItStop campaign uses repetitive music to chilling effect.

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Thankfully, This Shop Offering ‘Empowering’ Items Like ‘Lean In Heels’ Isn’t What It Seems

Creativity

Clever campaign for The Girls’ Network offers women all the items they really shouldn't need to get ahead.

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Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons

Brand Marketing

LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France. [...]

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These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed

Agencies

Hill's Pet Nutrition says up to 60% of pets end up overweight.

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Nike Celebrates the Power of Dance and Enduring Strength of Black Women

Agencies

Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."

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In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic

Agencies

Film imagines delight of breaking free from our digital connections to see real friends again.

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This Innovative Men’s Mental Health PSA Isn’t Quite What It Seems

Digital

Spot featuring England Rugby World Cup player Joe Marler has an unexpected twist.

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PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons

Digital

Tie-up sees city's famous tube network given a branded makeover.

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Pantene Celebrates LGBTQ+ Parents in National Adoption Month Campaign

Digital

Brand launches three short films featuring real adoptive families.

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As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action

Digital

"Highlights of the kit include five cream cheese bricks of power, ultra HD white chocolate, and the latest 3D cookie crumb technology."

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Santa’s Naughty List Is Canceled This Year, So Go Ahead and Treat Yourself

AdFreak

UK retailer Tesco says St. Nick forgives you.

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Gucci’s Holiday Ad Gets Endearingly Retro About 2020’s Missing Tradition: the Office Party

Fashion

The "retro vibe" spot brings sees the return of gigantic computers and photocopiers.

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Sainsbury’s Releases Nostalgic, 3-Part Ode to Christmas and the Foods That Connect Us

Grocery

Campaign by Wieden & Kennedy celebrates what brings us together.