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Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.


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McDonald’s Revives ’90s Ad Footage to Get UK Fans Back to Dining In

Brand Marketing

Leo Burnett uses retro footage and an 'NSYNC soundtrack as the chain joins 'Eat Out to Help Out' program.

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Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis

Diversity, Equity and Inclusion

Venus partnered with digital designer Nicole Cuddihy to promote the new Skinclusive line.

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With Europe’s Biggest Carnival Canceled, Papa John’s Is Sending Dancers Out to Deliver

Brand Marketing

One-day stunt pays homage to London's famous Notting Hill Carnival.

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Free Ad School for Black Creatives Expands to West Coast After Huge Demand

Leadership & Talent

One Club launched the One School last month with Spotify's Oriel Davis-Lyons.

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These Small Businesses Were Given Free, Quirky TV Ads in Prime Time to Help After Lockdown

TV / Video

U.K.'s Channel 4 gave high-value spots to a florist, pub, barbershop and alpaca farm.

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Mac & Cheese for Breakfast? Kraft Rebrands Dinner Staple to Give Tired Parents a Break

Brand Marketing

Brand's research showed parents, during lockdown, have been feeding kids Mac & Cheese for the first meal of the day more than ever.

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Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

Agencies

TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes.'

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Roger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew Up

Agencies

Pasta brand Barilla creates a once-in-a-lifetime moment for young fans who played on rooftops.

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As the World’s Bars Reopen, Heineken’s Ad About Social Distancing Is 100% Relatable

Brand Marketing

Publicis Italy captures the joy and awkwardness of the new normal.

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Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy

Brand Marketing

Super Bowl commercials from Amazon and Jeep are up against three other high-profile spots.