Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Agency Fancy Helps ‘Mask Match’ Link Donors With Medical Professionals in Need

In just 24 hours, the shop created a series of GIFs and shareable images to spread the word.

As Life’s Events Remain on Hold, This Ad Is a Reminder That Needed Hospice Care Continues

Nonprofit hospice Marie Curie reminds us that people are still dying of terminal conditions like cancer and that they too need care.

Wendy Clark’s Arrival Comes at a Time of Turbulence and Transition for Dentsu Aegis

The network has seen a revolving door of leadership in recent months.

Why Audi Russia Turned Its Logo Red and Yellow (and Why Other Brands Are Joining In)

'Colors of Hope' from Leo Burnett Moscow represents doctors and nurses fighting COVID-19.

A British Magazine Replaced Its Usual Celeb Cover Stars With Medical Heroes

Grazia's 'From the Frontline' edition showcases doctors and nurses fighting the coronavirus.

6 Tips for Creative Concepting When You’re Quarantined Away From Your Partner

Creatives rely on team chemistry to develop new concepts. How do you make that work when you can't work face to face?

Since UK Officials Weren’t Advertising, 3 Creatives Made Posters to Keep Londoners Home

The simple but striking digital designs remind Londoners to stay home and stop the spread of coronavirus.

Brands Are Creating Zoom Backgrounds to Class Up Your Quarantine

The videoconference platform is becoming a creative playground for brands as well as users.