Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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This International Women’s Day, One Group Wants You to Secretly Spam Your Boss for Equality

International Women's Day

Industry group SheSays in London calls for lasting policy change—not PR talk.

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Touching Swiss Animation Is a Powerful Reminder That Each Senior Has a Story to Tell

Creativity

"Rosemarie's Life" forms part of a healthcare recruitment drive in the country.

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Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

Brand Marketing

Bodyform/Libresse tackles the agonising, yet common, condition in new spot by AMV BBDO and Ketchum.

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Would You Drink This New Cadbury Creme Egg Beer?

Brand Marketing

The chocolate brand has formed an unlikely partnership with a craft brewer.

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Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers’ Foosball Ad

Brand Marketing

Mars-owned brand continues its successful ad series, this time with a cameo from Liverpool FC's manager.

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Mick Jagger Narrates Powerful, Hopeful Ode to Live Music for The Royal Albert Hall

Adapting to Crisis

Rolling Stones frontman stars in nostalgic, poignant film to mark venue's 150th anniversary.

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If You’re Desperate for a Vacation, You’ll Find This Ad Painfully Relatable

Brand Marketing

Quirky ad by Publicis Poke shows people daydreaming of the ocean in unlikely settings.

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Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign

Ad of the Day

Uncommon London enlists a dancing lizard and a squishy brain to promote money saving app.

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Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

Brand Marketing

Bright, energetic ad by Wieden+Kennedy London features a new track from Tyler, The Creator.

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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Brand Marketing

New global campaign aims to "demystify the complex realities of feeding" for new and prospective parents.