Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
With British Humor, This eBay Ad Champions Savvy Shoppers
Spot by McCann takes viewers on a 'fast-paced, rollercoaster ride' with a 'loveable rogue.'
READ FULL STORY >
A Swiss Ice Hockey Team Melted Its Ice Rink and Bottled It for Fans
Zurich’s ZSC Lions found a memorable way to reward ticket holders after a 'silent season.'
READ FULL STORY >
This Poster Campaign Turned Real Local Shopkeepers Into Cinematic Heroes
Campaign by agency Hungry and Foolish celebrates the resilience of small business owners.
READ FULL STORY >
PepsiCo Targets Bedroom Rappers, Delivery Drivers, Office Workers With Rockstar Ads
Drinks giant targets international growth for recently acquired energy drink brand.
READ FULL STORY >
Aldi Releases Its Own Clothing Line, Poking Some Fun at Apparel Brands Along the Way
Tongue-in-cheek collection from McCann aims to tap into fans' 'Aldimania.'
READ FULL STORY >
Modelo Creates Branded Crop Circle to Promote Its Newest Beer
Modelo Pura Malta commissioned a 50 meter artwork in a Mexican field.
READ FULL STORY >
This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves
Generate cash for the hard hit music industry by partying to live streamed DJ sets.
READ FULL STORY >
Levi’s Urges ‘Buy Better, Wear Longer’ in Celebrity Packed Sustainability PSA
Sports stars, actors and activists join forces in the new global spot.
READ FULL STORY >
Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation
AMV BBDO had 10 artists take over London's Design Museum.
READ FULL STORY >
Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies
#TheSelfieTalk campaign aims to address unrealistic photos on social media with powerful film.
READ FULL STORY >