Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Audible Gets Delightfully Vintage to Pitch Audiobooks as Glamorous Vacations

Can't get away this summer? This campaign has some literary journeys in mind.

This Birth Control Ad, Fed Up With Stigma, Is Unapologetic About Saying ‘Vagina’

McCann blows up 'the V-word' with a frank and stylish campaign for Annovera.

Animated Animals Show Off to Support Water Brand Vittel’s Biodiversity Pledge

Ogilvy Paris' campaign features a slam-dunking squirrel, boxing bees and a break-dancing ladybug.

With Swedes Unable to Travel, Burger King Turns Their Passports Into Loyalty Cards

One stamp equals one free burger. But it comes with a pretty big caveat.

Stella Artois Creates Gorgeous Street Art That Cleverly Helps Friends Social Distance

Circles, flowing lines and bright, contrasting colors handily show people where to sit while maintaining ample space.

Carlsberg Welcomes Brits Back to Pubs for Their First Long-Awaited, Socially Distant Pints

Agency Fold7 marks the end of the U.K.'s monthslong lockdown.

KFC Malaysia Makes 86-Track Playlist, Marking Each Day Its Stores Were Closed

Agency Naga DDB Tribal serenades KFC customers as restaurants reopen after a long lockdown.

Want People to Keep 6 Feet Away? This Agency’s Distance Couture Is the Perfect Solution

"Distance Couture is a collection to make people stay tf away from you. It’s basically PPE for civilians."

Haunting Film Uses the Power of Dance to Raise Awareness of Motor Neurone Disease

A London-based director channeled the grief over losing a friend into a pro bono film urging people to donate to ALS research.

Mastercard ‘True Name’ Spot Shows Importance of Letting Trans People Use Their Real Identity

"A secure payment means paying for something without being judged, questioned, disrespected, humiliated, harassed, even assaulted."