Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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With British Humor, This eBay Ad Champions Savvy Shoppers

Brand Marketing

Spot by McCann takes viewers on a 'fast-paced, rollercoaster ride' with a 'loveable rogue.'

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A Swiss Ice Hockey Team Melted Its Ice Rink and Bottled It for Fans

Brand Marketing

Zurich’s ZSC Lions found a memorable way to reward ticket holders after a 'silent season.'

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This Poster Campaign Turned Real Local Shopkeepers Into Cinematic Heroes

Out of Home

Campaign by agency Hungry and Foolish celebrates the resilience of small business owners.

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PepsiCo Targets Bedroom Rappers, Delivery Drivers, Office Workers With Rockstar Ads

Food & Beverage

Drinks giant targets international growth for recently acquired energy drink brand.

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Aldi Releases Its Own Clothing Line, Poking Some Fun at Apparel Brands Along the Way

CPG & Grocery

Tongue-in-cheek collection from McCann aims to tap into fans' 'Aldimania.'

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Modelo Creates Branded Crop Circle to Promote Its Newest Beer

Brand Marketing

Modelo Pura Malta commissioned a 50 meter artwork in a Mexican field.

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This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves

Brand Marketing

Generate cash for the hard hit music industry by partying to live streamed DJ sets.

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Levi’s Urges ‘Buy Better, Wear Longer’ in Celebrity Packed Sustainability PSA

Sustainability

Sports stars, actors and activists join forces in the new global spot.

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Bombay Sapphire Created a Grocery Store That’s Also a Vibrant Pop Art Installation

Creativity

AMV BBDO had 10 artists take over London's Design Museum.

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Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies

Social Media

#TheSelfieTalk campaign aims to address unrealistic photos on social media with powerful film.