Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation

Creativity

Cinematic Johannes Leonardo spot for electric Volkswagen ID.4 charts progress of transportation.

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This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt

Creativity

Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data.

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If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You

Plant-Based Products

British brand Allplants continues the judgment-free tone of marketing around Veganuary.

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Daveed Diggs Covers ‘I’m Gonna Be (500 Miles)’ as Part of Nature Valley’s Trail Commitment

Creativity

Surprisingly wholesome ad promotes brand's restoration of national park trails.

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Carlsberg 0.0 Charts All The Things You Can Do Better Sober—Like Parking a Spacecraft

Creativity

After the excesses of the holidays, many people pledge to cut back on drinking as a New Year’s Resolution—which makes January a perfect time for Carlsberg to run an its [...]

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A Virtual Film Festival Wants to Send You to a Terrifying Lighthouse, Alone and Phone-less

Experiential

Göteborg Film Festival creates extreme socially distant movie experience as event moves online due to Covid-19.

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French Grocery Store Heads Back in Time to Solve ‘Chicken or Egg’ Mystery

Brand Marketing

Epic spot by TBWA\Paris backtracks from modern day to the dinosaur era to promote free-range eggs.

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Meal Kit Ad Perfectly Captures the Thrill of Adventurous Home Cooking

Creativity

Spot for British brand Gousto by Mother London presents dinnertime as an event, not a chore.

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Jif Created a Sword-and-Sandal Gladiator Epic as an Ad for Squeezable Peanut Butter

Creativity

Publicis' PSOne brings an over-the-top cinematic style to an everyday product.

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Playful Ad Bids Farewell to 2020 With Copy That’s Only Readable in Your Rearview Mirror

Creativity

Playful spot by British internet and mobile provider Plusnet was created by agency Karmarama.