PepsiCo Targets Bedroom Rappers, Delivery Drivers, Office Workers With Rockstar Ads

Drinks giant targets international growth for recently acquired energy drink brand

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PepsiCo launched a major new international marketing campaign for Rockstar, the energy drink it acquired in 2020 for $3.85 billion, and is looking to target a broader range of consumers beyond gamers and adrenaline-seeking sports lovers.

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