Food & Beverage

PepsiCo Targets Bedroom Rappers, Delivery Drivers, Office Workers With Rockstar Ads

Drinks giant targets international growth for recently acquired energy drink brand

PepsiCo has unveiled a major new international marketing campaign for Rockstar Energy following its 2020 acquisition PepsiCo

By Sara Spary

April 27, 2021

PepsiCo launched a major new international marketing campaign for Rockstar, the energy drink it acquired in 2020 for $3.85 billion, and is looking to target a broader range of consumers beyond gamers and adrenaline-seeking sports lovers.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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