This ‘Rave to Save’ App by Desperados Will Monetize Your Dance Moves

The app generates cash for the hard-hit music industry through livestreamed DJ sets

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The "Rave to Save" campaign debuted in Germany last month, raising €55,000 ($60,172). Desperados

LONDON—If you miss raving, love dance music and want to support the live music industry, then Desperados has developed the perfect solution: The “world’s first dance-powered fundraising app” called Rave to Save. The app monetizes your dancing to help nightclubs struck hard by pandemic closures.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.