Levi’s Urges ‘Buy Better, Wear Longer’ in Celebrity Packed Sustainability PSA

Sports stars, actors and activists join forces in new global spot

Levi's latest star-studded spot features England soccer player Marcus Rashford, among others.
Levi's latest star-studded spot features England soccer player Marcus Rashford, among others Levi's / AKQA

Levi’s has enlisted an impressive lineup of talent for its latest global spot, which urges people to “Buy Better, Wear Longer” and aims to position the brand as a sustainable and fashionable choice for eco-conscious consumers.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.