Levi's Urges 'Buy Better, Wear Longer' in Celebrity Packed Sustainability PSA

Sports stars, actors and activists join forces in new global spot

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Levi’s has enlisted an impressive lineup of talent for its latest global spot, which urges people to “Buy Better, Wear Longer” and aims to position the brand as a sustainable and fashionable choice for eco-conscious consumers.

The new 60-second TV spot features actor and musician Jaden Smith, Manchester United soccer player Marcus Rashford and YouTuber Emma Chamberlain star in the campaign alongside environmental activists Xiye Bastida, Melati Wijsen and Xiuhtezcatl.

The ad charts the environmental cost of fast, throwaway fashion and presents Levi’s as a company committed to “making quality clothing that can last for generations,” said ad agency AKQA,



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