Levi’s Brings the In-Store Experience Online for Modern Shoppers

Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views

Levi's launched its new site nationwide in August. Levi's

The pandemic has forced clothing retailers to rethink how to effectively reach customers digitally, but Levi’s had been planning a pivot to become more ecommerce-friendly months before Covid-19 decimated in-store shopping.

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.