The Future of Agencies

WPP Merges AKQA and Grey to Form AKQA Group

It’s the third such move for the holding company in the past 2 years

grey logo on red background on left, akqa logo on black background on right
AKQA and Grey merged to form a new agency under WPP. Grey, AKQA

By Doug Zanger, Minda Smiley, Erik Oster & Sara Spary

November 11, 2020

WPP’s creative agency Grey and digital marketing shop AKQA are set to merge.

Doug Zanger
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
Minda Smiley
@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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