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WPP’s creative agency Grey and digital marketing shop AKQA are set to merge.
According to an agency spokesperson, the setup begins effective today, and employees were made aware of the merger earlier today. The resulting organization will be known as AKQA Group and will have headquarters in London and New York.
According to Mark Read, WPP CEO, Grey will fall under the AKQA Group banner and, as of now, will retain its name. AKQA CEO Ajaz Ahmed will take the CEO role while Grey CEO Michael Houston will become president and COO.
“We’re looking to better serve our clients, integrate our offer and future-proof our company,” Read told Adweek.
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