The Future of Agencies

WPP Merges AKQA and Grey to Form AKQA Group

It’s the third such move for the holding company in the past 2 years

grey logo on red background on left, akqa logo on black background on right
AKQA and Grey merged to form a new agency under WPP.Grey, AKQA
By Doug Zanger & Minda Smiley & Erik Oster & Sara Spary

November 11, 2020

WPP’s creative agency Grey and digital marketing shop AKQA are set to merge.

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Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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