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The Covid-19 pandemic turned life as we knew it upside-down, throwing unprecedented challenges in the way of at each and every industry—not least the sports industry, which has spent much of the past year on pause around the world, and often without a crowd.
In Switzerland, Zurich’s ZSC Lions ice hockey team played an entire season without spectators. To mark that historic period, agency Serviceplan found a clever way to bottle up the passion of ice hockey fans, literally.
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