A Swiss Ice Hockey Team Melted Its Ice Rink and Bottled It for Fans

Zurich’s ZSC Lions found a memorable way to reward ticket holders after a 'silent season'

A clear bottle of water with a a cork stopper and a lion head logo sits on a sheet of ice
After a season without in-person games, the team wanted to find a way to thank loyal fans. Serviceplan

The Covid-19 pandemic turned life as we knew it upside-down, throwing unprecedented challenges in the way of at each and every industry—not least the sports industry, which has spent much of the past year on pause around the world, and often without a crowd.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.