These Fake Finance Ads Highlight a Real Problem: Period Poverty

Campaign for French nonprofit says women struggle to afford sanitary items

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Sanitary products, for those short of money, can cost a fortune. Over a lifetime, sanitary products can set women back €8,000 ($9,520), according to French nonprofit Règles Élémentaires.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in