This Poster Campaign Turned Real Local Shopkeepers Into Cinematic Heroes

Agency Hungry and Foolish and bank BNP Paribas celebrate small business

A series of movie-like posters above a cinema entrance show local businesspeople as cinematic heroes
Local business employees become cinematic heroes in this French campaign aimed at boosting theaters and small businesses. Hungry and Foolish

“Not all heroes wear capes” is a well-worn adage, and it appears to be a central insight to a clever new outdoor campaign by French agency Hungry and Foolish for bank BNP Paribas.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.