Social Media Week

Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies

#TheSelfieTalk shows how manipulated photos leave young women feeling inadequate

Screen Shot 2021-04-20 at 16.33.20 — Dove launches new campaign after research finds 80% of 13-year-olds edit their own selfies.Dove

April 21, 2021

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The evolution of the selfie is fascinating. Selfies hardly existed before camera phones (who would waste pricey photo film on a grainy head shot?). But now, increasingly sophisticated phone cameras mean we are surrounded by them on all social platforms, all the time.

In the olden days (pre noughties) young girls only had mirrors in which to readily examine and criticize themselves. Now they have a whole visual persona to perfect, project and maintain online. They also have a whole suite of editing tools to manipulate the way they look and wipe away any blemishes.

Usually,

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Recommended articles