CPG & Grocery

Aldi Releases Its Own Clothing Line, Poking Some Fun at Apparel Brands Along the Way

Tongue-in-cheek collection from McCann aims to tap into fans' 'Aldimania'

Aldi's fashion-centric tagline might sound a bit familiar.
Aldi's fashion-centric tagline might sound a bit familiar. Aldi / McCann

By Sara Spary

April 26, 2021

LONDON—European budget supermarket Aldi has a penchant for poking fun at big brands, along with taking (very close) inspiration from the packaging and product design of more expensive rivals.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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