A Beer Brand Turned a Hug Into Serious Help for Artisans Impacted by the Pandemic

Cusqueña and Publicis Worldwide Peru bring refreshing financial relief with a sculpture

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The ongoing Covid-19 pandemic hit artisans hard by limiting the in-person encounters that many rely on to survive. Many makers have had to reimagine or even go back to the drawing board entirely to keep their livelihoods afloat, but there have been a number of artistic innovations along the way.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!