Cadbury’s Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage Proposal

The campaign raised brand awareness during Easter lockdown

a giant purple cadbury egg next to a small house nestled next to a mountain
The ad helped bring the virtual hunt concept to life. Cadbury U.K.

With the Covid-19 pandemic spoiling Easter gatherings for a second year, Cadbury’s virtual egg hunt that revived the traditional Easter activity with a high-tech spin drew 1.78 million site visits. It led to more than 680,000 virtual eggs being hidden and resulted in 14,500 sales to people able to buy and give real eggs as a reward for finding the virtual counterparts, according to Mondelēz.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's U.K. Bureau Chief.
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