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LONDON—Cadbury Dairy Milk, one of the most popular chocolate bars in the U.K., is replacing its branding with stories from the elderly in a bid to raise awareness of isolation and loneliness among the group.
This week, the Mondelez International-owned brand is releasing 10 million limited-edition chocolate bars in partnership with the charity Age U.K.
225,000 elderly people go a week without speaking to others
The bars will include snippets of real life stories from six different people: 81-year-old Bob, 90-year-old Linneth, 84-year-old Harry, 88-year-old Phiroze, 79-year-old Anne and 79-year old Rose.