To Combat Loneliness, Cadbury Replaces Dairy Milk Branding With Stories From the Elderly

10 million bars will feature 'unexpected stories' from older people's lives

Six million older citizens said even a short conversation would make a positive difference to their life.
Six million older citizens said even a short conversation would make a positive difference to their life. Cadbury / VCCP

LONDON—Cadbury Dairy Milk, one of the most popular chocolate bars in the U.K., is replacing its branding with stories from the elderly in a bid to raise awareness of isolation and loneliness among the group.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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