Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LONDON—Cadbury Dairy Milk, one of the most popular chocolate bars in the U.K., is replacing its branding with stories from the elderly in a bid to raise awareness of isolation and loneliness among the group.
This week, the Mondelez International-owned brand is releasing 10 million limited-edition chocolate bars in partnership with the charity Age U.K.
225,000 elderly people go a week without speaking to others
The bars will include snippets of real life stories from six different people: 81-year-old Bob, 90-year-old Linneth, 84-year-old Harry, 88-year-old Phiroze, 79-year-old Anne and 79-year old Rose.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in