Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
LONDON—Easter egg hunts are pretty much confined to people’s backyards this year—but Cadbury has created a lockdown solution for those who want to go further afield.
The Mondelez-owned chocolate brand, with the help of agency VCCP, has created a virtual Easter egg hunt using Google Maps.
Consumers can “hide” an egg anywhere on a map and then send a clue to loved ones to help them find it via email, link or WhatsApp. It is also offering people the chance to buy and send a real egg as a reward, when the virtual one is found.
The “Cadbury Worldwide Hide” experience aims to “connect people across the U.K.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in