Cadbury's Virtual Easter Hunt Lets You Hide Eggs on Google Maps

Place a digital egg, then send personalized clues to loved ones to help them find it

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


LONDON—Easter egg hunts are pretty much confined to people’s backyards this year—but Cadbury has created a lockdown solution for those who want to go further afield.

The Mondelez-owned chocolate brand, with the help of agency VCCP, has created a virtual Easter egg hunt using Google Maps.

Consumers can “hide” an egg anywhere on a map and then send a clue to loved ones to help them find it via email, link or WhatsApp. It is also offering people the chance to buy and send a real egg as a reward, when the virtual one is found.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in