Cadbury’s Virtual Easter Hunt Lets You Hide Eggs on Google Maps

Place a digital egg, then send personalized clues to loved ones to help them find it

a giant purple cadbury egg next to a small house nestled next to a mountain
The ad helped bring the virtual hunt concept to life. Cadbury U.K.

LONDON—Easter egg hunts are pretty much confined to people’s backyards this year—but Cadbury has created a lockdown solution for those who want to go further afield.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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