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LONDON—Easter egg hunts are pretty much confined to people’s backyards this year—but Cadbury has created a lockdown solution for those who want to go further afield.
The Mondelez-owned chocolate brand, with the help of agency VCCP, has created a virtual Easter egg hunt using Google Maps.
Consumers can “hide” an egg anywhere on a map and then send a clue to loved ones to help them find it via email, link or WhatsApp. It is also offering people the chance to buy and send a real egg as a reward, when the virtual one is found.
The “Cadbury Worldwide Hide” experience aims to “connect people across the U.K.