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2020 was the year that sped up digital transformation for many businesses that had stalled in evolving. From the increased use of scannable QR technology to a world of virtual sneakers and dressing rooms, the industry quickly adapted to eCommerce and digital storefronts. But as vaccination rates keep increasing, more people are not only beginning to travel out again but are making their way into brick-and-mortar stores that may not have seen any foot traffic in over a year.
For this piece, we asked the latest Adweek Innovators what they predicted would change the most as people “returned to normalcy.”