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Even after the height of the Covid-19 pandemic, its effects continue to linger. Adweek writers and editors keep you informed of the ways brands continue to help small businesses, artisans and consumers who are still being impacted by the pandemic and quarantine. You'll learn how they’re leveraging AR, VR and Web3 to create engaging brand experiences that don't require in-person attendance. You’ll also read about reopenings and post-quarantine trends marketers should know. The archived posts from mid-pandemic offer a chance for people to look back on what life during quarantine was like and the pivots brands and marketers had to make to survive and continue to be there for their customers during unprecedented times.

The Latest

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    A Beer Brand Turned a Hug Into Serious Help for Artisans Impacted by the Pandemic

    By Sara Century

    Cusqueña and Publicis Worldwide Peru bring refreshing financial relief with a sculpture.

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    Tito’s Celebrates 25th Anniversary With New Bottle and AR Experience

    By Natalie Venegas

    The brand is planning a year of fan-centric activations.

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    How Clif and Mike Posner Are Using Motion Detectors in Cell Phones to Inspire Movement

    By Natalie Venegas

    The energy product company teams with a Grammy-nominated artist on a platform that uses physical movement to unlock exclusive music.

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    Restaurants That Thrived During Covid Can Thank On-the-Go Diners

    By Chris Kuenne

    This consumer base was pandemic proof, and courting them requires investing in digital.

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    4 Trends Marketers Should Watch for in a Post-Quarantine World

    By Julian Gamboa

    Adweek Innovators share predictions on how marketing will be different this year

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    ‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology

    By Samantha Nelson

    To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.

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    The Ad Community Saved My Life When I Had Covid

    By Jeff Sweat

    That community rallied for me when I was struck ill with a life-threatening case of Covid-19.

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    To Mark Its Reopening, Royal Opera House Releases First TV Campaign in 3 Years

    By Stephen Lepitak

    Royal Opera House and Sky will promote buying tickets for in-person and online performances in first TV campaign in three years.

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    Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

    By Kathryn Lundstrom

    It's part of a new category of back-to-normal ads that experts say seek to unite those divided over the Covid-19 response.

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    ‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era

    By T.L. Stanley

    BBDO New York highlights intense pressures and potential for violence or self-harm.

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    Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

    By Nicole Ortiz

    Consumers are also looking to companies with new expectations.

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    How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base

    By Marcel Marcondes

    Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.

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    Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad

    By Sara Spary

    Ad for England's Royal Ascot anticipates the return of the sport.

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    Hinge Levels Up Virtual Dating With Launch of Video Prompts

    By Leonardo Faierman

    The dating app sees virtual dating as the way of the future.

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    Cadbury’s Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage Proposal

    By Stephen Lepitak

    The campaign raised brand awareness during Easter lockdown.

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