This is a Profile

How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis

Auto

Advance Auto Parts worked with agency The Marketing Arm on the two-minute film.

This is a Profile

Halloween Talk Starts Early on Tumblr Amid the Pandemic

Total engagement for the #Halloween hashtag soared 891% on July 1 versus June 1.

This is a Profile

Facebook Shares AI-Powered Forecasts of Covid-19 Spread at the County Level in the US

They are available via the Humanitarian Data Exchange.

This is a Profile

Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic

Creativity, logistics, safety and a whole lot of trust.

This is a Profile

Canada Goose Gives Employees 1 Hour a Week to Play Outside—and Hopes American Companies Will Follow

Life in Quarantine

Canada Goose offers HumanNature Pass, which entitles its workers to take one additional hour off each week—paid—provided they promise to spend it outside doing something active.

This is a Profile

Zoom Fatigue Got You Down? TBWA\London Created Audio Excuses to Help You Step Away

The campaign, just in time for World Mental Health Day, is a partnership with The Book of Man.

This is a Profile

Facebook Adds AI to the Covid-19 Community Help Mix

Authors of posts seeking or offering help will be prompted to share those posts to its hub.

This is a Profile

Workplace From Facebook Teams Up With Deloitte

The enterprise platform and the global professional services network will study ways for remote employees to stay connected.

This is a Profile

Nextdoor Helps Neighbors Map Out Their Safe Halloween Plans

Its annual Treat Map feature returns with a new AR experience from Party City.

This is a Profile

YouTube’s New Find a Way #WithMe Spot Shows How People Are Getting Through 2020

The campaign has totaled 2.13 billion social impressions since kicking off in March.

This is a Profile

Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely

Adweek Video

We’ve sat down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the [...]

This is a Profile

Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in

LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera [...]

This is a Profile

Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads

People have Tweeted about masks more than 100 million times since March.

This is a Profile

HoneyWired Uses Snapchat AR Lens to Turn Chicago Into a Snow Globe

The aim is to promote continued facemask use as people are forced indoors.

This is a Profile

I’m a Marketer and I’m Not Leaving New York City

A marketer details why she won't leave New York City.

{"taxonomy":"default","sortby":"default","label":"","shouldShow":"on"}