How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis
Advance Auto Parts worked with agency The Marketing Arm on the two-minute film.
Halloween Talk Starts Early on Tumblr Amid the Pandemic
Total engagement for the #Halloween hashtag soared 891% on July 1 versus June 1.
Facebook Shares AI-Powered Forecasts of Covid-19 Spread at the County Level in the US
They are available via the Humanitarian Data Exchange.
Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic
Creativity, logistics, safety and a whole lot of trust.
Canada Goose Gives Employees 1 Hour a Week to Play Outside—and Hopes American Companies Will Follow
Canada Goose offers HumanNature Pass, which entitles its workers to take one additional hour off each week—paid—provided they promise to spend it outside doing something active.
Zoom Fatigue Got You Down? TBWA\London Created Audio Excuses to Help You Step Away
The campaign, just in time for World Mental Health Day, is a partnership with The Book of Man.
Facebook Adds AI to the Covid-19 Community Help Mix
Authors of posts seeking or offering help will be prompted to share those posts to its hub.
Workplace From Facebook Teams Up With Deloitte
The enterprise platform and the global professional services network will study ways for remote employees to stay connected.
Nextdoor Helps Neighbors Map Out Their Safe Halloween Plans
Its annual Treat Map feature returns with a new AR experience from Party City.
YouTube’s New Find a Way #WithMe Spot Shows How People Are Getting Through 2020
The campaign has totaled 2.13 billion social impressions since kicking off in March.
Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely
We’ve sat down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the [...]
Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in
LONDON—Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera [...]
Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads
People have Tweeted about masks more than 100 million times since March.
HoneyWired Uses Snapchat AR Lens to Turn Chicago Into a Snow Globe
The aim is to promote continued facemask use as people are forced indoors.
I’m a Marketer and I’m Not Leaving New York City
A marketer details why she won't leave New York City.