Cusqueña and Publicis Worldwide Peru bring refreshing financial relief with a sculpture.
The brand is planning a year of fan-centric activations.
The energy product company teams with a Grammy-nominated artist on a platform that uses physical movement to unlock exclusive music.
This consumer base was pandemic proof, and courting them requires investing in digital.
Adweek Innovators share predictions on how marketing will be different this year
To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.
That community rallied for me when I was struck ill with a life-threatening case of Covid-19.
Royal Opera House and Sky will promote buying tickets for in-person and online performances in first TV campaign in three years.
It's part of a new category of back-to-normal ads that experts say seek to unite those divided over the Covid-19 response.
BBDO New York highlights intense pressures and potential for violence or self-harm.
Consumers are also looking to companies with new expectations.
Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.
Ad for England's Royal Ascot anticipates the return of the sport.
The dating app sees virtual dating as the way of the future.
The campaign raised brand awareness during Easter lockdown.