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4 Trends Marketers Should Watch for in a Post-Quarantine World

Adweek Innovators share predictions on how marketing will be different this year

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‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology

To ease the pain of prolonged isolation, wearable technology company CuteCircuit developed a shirt and an app that allows people to hug virtually.

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The Ad Community Saved My Life When I Had Covid

That community rallied for me when I was struck ill with a life-threatening case of Covid-19.

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To Mark Its Reopening, Royal Opera House Releases First TV Campaign in 3 Years

Royal Opera House and Sky will promote buying tickets for in-person and online performances in first TV campaign in three years.

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Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

It's part of a new category of back-to-normal ads that experts say seek to unite those divided over the Covid-19 response.

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‘The Kids Are Not Alright’ in Sandy Hook Promise’s New PSAs About the Remote Schooling Era

BBDO New York highlights intense pressures and potential for violence or self-harm.

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Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

Consumers are also looking to companies with new expectations.

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How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base

Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.

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Raindrops on a Dreary Day Race to the Finish Line in Clever Horse Racing Ad

Ad for England's Royal Ascot anticipates the return of the sport.

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Hinge Levels Up Virtual Dating With Launch of Video Prompts

The dating app sees virtual dating as the way of the future.

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Cadbury’s Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage Proposal

The campaign raised brand awareness during Easter lockdown.

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Google Ad Encourages All to Get Vaccinated So We Can Get Back to What We Love

The emotional spot shows a light at the end of the tunnel.

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ViewSonic and Grammy-Nominated Louis York Pay Homage to Teachers in Warm Musical Film

Well before the arrival of a pandemic, teachers managed the largely thankless tasks of adapting to adverse circumstances, creating adaptive lesson plans for different environments and committing to a career [...]

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Why 2021 Will Usher in a New Wave of Product Sampling Investment

The great shifts of preference, mindset and expectations will have a significant impact on the product sampling industry and how brands adapt to utilizing this proven marketing strategy.

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Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence

Today, the 103-year-old brand is dressing the likes of Jaden Smith.