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Ian Schrager Wants to Democratize Luxury—Again

The unifying thread running through Schrager’s venues was that visits weren’t predicated on money and elite status, so much as perceived as such — one experienced these venues as a [...]

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Celine Dion, Katy Perry and Other A-Listers Star in First Ad for Resorts World Las Vegas

Katy Perry, Luke Bryan and Carrie Underwood also appear in the $4.3 billion hotel casino's ad airing during the Oscars.

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Premier Inn, UK’s Largest Hotel Chain, to Woo Back Guests With ‘Rest Easy’ Focus

Premier Inn is trying to woo wary travelers to its hotels as lockdown restrictions ease.

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Sheraton Rebrand Aims to Bring Hotel Chain ‘Up to Date’ With a Focus on Communal Spaces

One problem: The brand doesn't seem to have a defined audience in mind.

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2020 Was Officially the Hotel Industry’s Worst Year on Record

Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.

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Wyndham Destinations Bought Travel + Leisure for the Brand, Not the Product

Timeshare club is an interesting fit with the luxury travel publisher.

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Why Hotel Brands Are Joining the In-Housing Trend in 2021

Marriott and Hilton are building internal creative teams.

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Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery

In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]

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Santa Decides ‘You’ve Been Good Enough’ for 2020 in Virgin Hotels’ Forgiving Ads

He's willing to forgive and even admire a few sins, given the circumstances.

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Airbnb’s IPO Filing Proves How Little It Needs to Advertise

Confirmed by its IPO filing for prospective investors, Airbnb is more than a brand—it’s a verb. Despite a year that has decimated the travel industry, a look under Airbnb’s financial [...]

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Now That Hotels Are Offices, Will Business Travelers Return?

Experts see "work from anywhere" promotions as a shrewd marketing move.

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How Sonder Is Riding the Short-Term Rental Wave to Success

Its occupancy rate is about 30% higher than its competitors.

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New York’s Storied Roosevelt Joins Growing List of Prominent Hotels to Close Their Doors

As the pandemic drags on, even famous addresses can't afford to keep their doors open.

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Hilton Wants You to Reconnect With the Emotional Side of Travel

In the middle of a public health crisis, wedding season has effectively been put on hold, children can’t rush to hug their grandparents, and family vacations have downsized dramatically. The [...]

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Marriott Tempts Loyalty Members to Get Outdoors

World's largest hotel brand joins Airbnb in partnering with the National Park Service.