Kimpton’s New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences
The hotelier launches its first global effort to address the gap in influencer content.
Nordic Hotel Chain Scandic Promises to Be ‘Your Friend in Town’
The first ad campaign in four years will run across Sweden, Norway, Denmark, Finland and Germany
Paris Hilton Makes a Major Cameo in Hilton Hotels’ Biggest Marketing Push in Years
Catherine O'Hara also offers her voice to a campaign that is all about the stay.
How Hospitality Brands Can Win Back Customer Loyalty
Gaining back commerce lost during lockdown.
Ian Schrager Wants to Democratize Luxury—Again
The unifying thread running through Schrager’s venues was that visits weren’t predicated on money and elite status, so much as perceived as such — one experienced these venues as a [...]
Celine Dion, Katy Perry and Other A-Listers Star in First Ad for Resorts World Las Vegas
Katy Perry, Luke Bryan and Carrie Underwood also appear in the $4.3 billion hotel casino's ad airing during the Oscars.
Premier Inn, UK’s Largest Hotel Chain, to Woo Back Guests With ‘Rest Easy’ Focus
Premier Inn is trying to woo wary travelers to its hotels as lockdown restrictions ease.
Sheraton Rebrand Aims to Bring Hotel Chain ‘Up to Date’ With a Focus on Communal Spaces
One problem: The brand doesn't seem to have a defined audience in mind.
2020 Was Officially the Hotel Industry’s Worst Year on Record
Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.
Wyndham Destinations Bought Travel + Leisure for the Brand, Not the Product
Timeshare club is an interesting fit with the luxury travel publisher.
Why Hotel Brands Are Joining the In-Housing Trend in 2021
Marriott and Hilton are building internal creative teams.
Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery
In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]
Santa Decides ‘You’ve Been Good Enough’ for 2020 in Virgin Hotels’ Forgiving Ads
He's willing to forgive and even admire a few sins, given the circumstances.
Airbnb’s IPO Filing Proves How Little It Needs to Advertise
Confirmed by its IPO filing for prospective investors, Airbnb is more than a brand—it’s a verb. Despite a year that has decimated the travel industry, a look under Airbnb’s financial [...]
Now That Hotels Are Offices, Will Business Travelers Return?
Experts see "work from anywhere" promotions as a shrewd marketing move.