Read hotel marketing news and insights from our team of experts at Adweek. Learn about the hotel advertising trends shaping the industry.

Adweek's Hotels section showcases how various hotels and hospitality brands are winning customers via innovative campaigns and even complete rebranding. It's also a great way to keep abreast of changing market conditions based on how hotels adapt to economic and social conditions. Check in with Adweek's Hotels section for all the marketing and advertising news related to hotels.

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Hyatt’s Crystal Vinisse Thomas Is Changing the Cultural Event Space One Stay at a Time

Thompson Hotels' newest lifestyle event series, Culture Lives Here, provides guests with a taste of what’s next from creative professionals.

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Kimpton’s New Campaign Unpacks Aspirational Travel Media to Make Room for Real Experiences

The hotelier launches its first global effort to address the gap in influencer content.

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Nordic Hotel Chain Scandic Promises to Be ‘Your Friend in Town’

The first ad campaign in four years will run across Sweden, Norway, Denmark, Finland and Germany

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Paris Hilton Makes a Major Cameo in Hilton Hotels’ Biggest Marketing Push in Years

Catherine O'Hara also offers her voice to a campaign that is all about the stay.

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How Hospitality Brands Can Win Back Customer Loyalty

Gaining back commerce lost during lockdown.

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Ian Schrager Wants to Democratize Luxury—Again

The unifying thread running through Schrager’s venues was that visits weren’t predicated on money and elite status, so much as perceived as such — one experienced these venues as a [...]

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Celine Dion, Katy Perry and Other A-Listers Star in First Ad for Resorts World Las Vegas

Katy Perry, Luke Bryan and Carrie Underwood also appear in the $4.3 billion hotel casino's ad airing during the Oscars.

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Premier Inn, UK’s Largest Hotel Chain, to Woo Back Guests With ‘Rest Easy’ Focus

Premier Inn is trying to woo wary travelers to its hotels as lockdown restrictions ease.

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Sheraton Rebrand Aims to Bring Hotel Chain ‘Up to Date’ With a Focus on Communal Spaces

One problem: The brand doesn't seem to have a defined audience in mind.

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2020 Was Officially the Hotel Industry’s Worst Year on Record

Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.

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Wyndham Destinations Bought Travel + Leisure for the Brand, Not the Product

Timeshare club is an interesting fit with the luxury travel publisher.

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Why Hotel Brands Are Joining the In-Housing Trend in 2021

Marriott and Hilton are building internal creative teams.

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Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery

In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]

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Santa Decides ‘You’ve Been Good Enough’ for 2020 in Virgin Hotels’ Forgiving Ads

He's willing to forgive and even admire a few sins, given the circumstances.

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Airbnb’s IPO Filing Proves How Little It Needs to Advertise

Confirmed by its IPO filing for prospective investors, Airbnb is more than a brand—it’s a verb. Despite a year that has decimated the travel industry, a look under Airbnb’s financial [...]