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In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party vacation rental companies like Airbnb and Vrbo have certainly benefited from the trend, offering what they touted as unique stays that were considered preferable among travelers looking to nab an enviable stay on a sensible budget.
But as prices surge and questions regarding quality control rise, legacy hotelier Hilton is reminding consumers that the stay is about more than snap-worthy views (although they have those, as well) in its first global brand platform, “Hilton.
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