Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Home rentals saw less of a decline than other parts of the hospitality industry

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If you had to pick any place in America to own a condo, you could do much worse than Breckenridge, Colo.

The ski resort town at the base of the Rockies has a population under 5,000 and a median income of around $86,500. A four-bedroom condo in this snowy aerie recently listed for $2.4 million. Twenty-five years ago, a gentleman by the name of David Clouse was lucky to own a condo here. But Clouse had a problem.



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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.