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Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Brand Marketing

Home rentals saw less of a decline than other parts of the hospitality industry.

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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Brand Marketing

Experts believe brands will continue using many digital tools, like virtual events and AR.

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Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power

2021 Outlook

Many habits consumers have picked up with likely last.

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How Retailers Were Forced to Modify Their Playbooks for Handling Crises

Commerce

The months-long stress test may leave them better prepared for the future.

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Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

Agencies

A year of swift, unexpected change set the industry into motion.

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What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech

Brand Marketing

Adweek's editors break down where we were before the pandemic, where we are right now and, importantly, where we're going.

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Editor’s Letter: You Have Questions. We Do, Too

Brand Marketing

A year into Covid-19, the Adweek staff is tracking down answers and making predictions.

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What—and Who—Is on Marketers’ Minds for 2021?

Brand Marketing

Predictions and stream of consciousness from our community.

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After a Year of Turmoil, the Future of Agencies May Well Be Bright

Agencies

Those that expertly change and adapt can make significant gains.