Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future
Home rentals saw less of a decline than other parts of the hospitality industry.
Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Many habits consumers have picked up with likely last.
How Retailers Were Forced to Modify Their Playbooks for Handling Crises
The months-long stress test may leave them better prepared for the future.
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
Agencies
A year of swift, unexpected change set the industry into motion.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Brand Marketing
Experts believe brands will continue using many digital tools, like virtual events and AR.
Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
Brand Marketing
The future was much closer than anyone could have anticipated at the beginning of 2020.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.
From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
How to Impact Diversity When All Brands Are at Stake
The questions we must about about DEI in 2021.
What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything
Creativity
The industry may normalize in 2021, but it's likely to look very different from what came before.