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Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Perspective

Home rentals saw less of a decline than other parts of the hospitality industry.

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Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power

Outlook

Many habits consumers have picked up with likely last.

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How Retailers Were Forced to Modify Their Playbooks for Handling Crises

Commerce

The months-long stress test may leave them better prepared for the future.

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Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

Agencies

A year of swift, unexpected change set the industry into motion.

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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Brand Marketing

Experts believe brands will continue using many digital tools, like virtual events and AR.

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Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021

Brand Marketing

The future was much closer than anyone could have anticipated at the beginning of 2020.

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Ad Tech Is Primed for Its Own Roaring ’20s

Outlook

Battles between Big Tech players and government oversight will shape the industry for the next decade.

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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

Convergent TV

‘Something passing for normalcy’ beckons, but the streaming migration will transform television.

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How to Impact Diversity When All Brands Are at Stake

Voice

The questions we must about about DEI in 2021.

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What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything

Creativity

The industry may normalize in 2021, but it's likely to look very different from what came before.

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