2021 Outlook

Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Experts believe brands will continue using many digital tools

an illustration of a person looking through an AR headset with a cloud in front of their goggles
Much of the tech that marketers relied upon during the pandemic will likely be adapted post-pandemic.Courtesy Kacy Burdette for Adweek
By Patrick Kulp

January 19, 2021

As the Covid-19 pandemic transformed nearly every aspect of home and work life, people turned to previously niche or unnecessary technologies in the past year.

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

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