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How Retailers Were Forced to Modify Their Playbooks for Handling Crises

The months-long stress test may leave them better prepared for the future

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Covid-19 forced companies across industries to create a new plan for how to deal with dilemmas. Kacy Burdette for Adweek
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By Richard Collings

January 19, 2021

Historically, crises for consumer-facing businesses were limited to fires and robberies, or perhaps the moral failing of an executive.

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.

Headshot of Richard Collings

Richard Collings

Richard Collings is a retail reporter at Adweek.

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