How Retailers Were Forced to Modify Their Playbooks for Handling Crises

The months-long stress test may leave them better prepared for the future

an open book with x's and o's all over it like a football game plan
Covid-19 forced companies across industries to create a new plan for how to deal with dilemmas. Kacy Burdette for Adweek

Historically, crises for consumer-facing businesses were limited to fires and robberies, or perhaps the moral failing of an executive.

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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