How Retailers Were Forced to Modify Their Playbooks for Handling Crises
The months-long stress test may leave them better prepared for the future
Covid-19 forced companies across industries to create a new plan for how to deal with dilemmas.
Kacy Burdette for Adweek
Historically, crises for consumer-facing businesses were limited to fires and robberies, or perhaps the moral failing of an executive.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
