Adapting to Crisis

The Pandemic Has Shifted When, Not Just How, Americans Buy Groceries

Instacart data reveals dramatic changes in Americans' spending habits

In March and April, Instacart’s customer order volume rose as much as 500%.Instacart
Headshot of Paul Hiebert
By Paul Hiebert

December 10, 2020

The coronavirus crisis has altered not just how shoppers go about getting food, but where and what they eat, too.

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Recommended articles
Related Articles

eyeshadow set

CPG & Grocery

Reflecting Pandemic Trends, Investment in Beauty and Personal Care Startups Hits a Recent Low

By Paul Hiebert

hawaiian tropic candle

CPG & Grocery

Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

By Paul Hiebert

Frito-Lay snacks

CPG & Grocery

How Snacks.com Is Showing Frito-Lay What Shoppers Actually Want

By Paul Hiebert

The Consumer Brands Association logo and food

CPG & Grocery

Trust, Demand, Sustainability: What’s Next for the CPG Industry?

By Paul Hiebert

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like