Adapting to Crisis

The Pandemic Has Shifted When, Not Just How, Americans Buy Groceries

Instacart data reveals dramatic changes in Americans' spending habits

In March and April, Instacart’s customer order volume rose as much as 500%.Instacart
By Paul Hiebert

December 10, 2020

The coronavirus crisis has altered not just how shoppers go about getting food, but where and what they eat, too.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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