Instacart Is Sharing Data With CPG Manufacturers to Prevent Supply Chain Issues

The grocery delivery platform released the initiative earlier than anticipated due to the coronavirus

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In the past two weeks, packaged food manufacturers Conagra, McCormick, General Mills and Hormel Foods have all confirmed what many shoppers might already have suspected: Demand is up.

The sudden surge in sales, while great for a company’s income statement, has sent a shockwave through supply chains, leading to empty shelves in grocery aisles across the country.

Aiming to help provide a solution to the ongoing problem of gauging shifts in consumer demand amid the coronavirus

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