CPG & Grocery

Instacart Is Sharing Data With CPG Manufacturers to Prevent Supply Chain Issues

The grocery delivery platform released the initiative earlier than anticipated due to the coronavirus

Company logo over store shelf
Instacart delivers from 25,000 grocery stores across North America.Getty Images
By Paul Hiebert

April 1, 2020

In the past two weeks, packaged food manufacturers Conagra, McCormick, General Mills and Hormel Foods have all confirmed what many shoppers might already have suspected: Demand is up.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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