Instacart Is Sharing Data With CPG Manufacturers to Prevent Supply Chain Issues

The grocery delivery platform released the initiative earlier than anticipated due to the coronavirus

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In the past two weeks, packaged food manufacturers Conagra, McCormick, General Mills and Hormel Foods have all confirmed what many shoppers might already have suspected: Demand is up.

The sudden surge in sales, while great for a company’s income statement, has sent a shockwave through supply chains, leading to empty shelves in grocery aisles across the country.

Aiming to help provide a solution to the ongoing problem of gauging shifts in consumer demand amid the coronavirus pandemic, online grocery delivery platform Instacart has opened its vast vault of data to the nation’s producers of packaged food items.

For CPG partners that use Instacart’s ad products, such as paid search, the platform has begun sharing its real-time inventory figures.

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