Instacart Is Sharing Data With CPG Manufacturers to Prevent Supply Chain Issues

The grocery delivery platform released the initiative earlier than anticipated due to the coronavirus

Company logo over store shelf
Instacart delivers from 25,000 grocery stores across North America. Getty Images

In the past two weeks, packaged food manufacturers Conagra, McCormick, General Mills and Hormel Foods have all confirmed what many shoppers might already have suspected: Demand is up.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}