Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power

Many habits consumers have picked up will likely last

Beer kegs collect dust, abandoned and untapped. Gym ellipticals sit silent without their usual sheen of sweat. Pots and pans hang on hooks in dark restaurants. The past year has seen businesses across numerous industries shutter, open with restrictions, then sometimes close again for good as nations navigate the global health crisis.

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.