When Travel Stalled, Airbnb Rewound, Leaned Local and Remained Relevant Against All Odds

Adweek's Experiential Brand of the Year emphasized unique, targeted experiences in response to consumers' altered expectations

The idea of any travel brand counting 2020 as a “winning” year would strike even the most wildly confident marketing executive as absurd.

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This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.