Portrait of Gabrielle Nicole Pharms

Gabrielle Nicole Pharms

Gabrielle is a freelance writer for Adweek covering brand marketing in the travel, tourism and hospitality industries.

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By Honoring ‘Nearest’ Green, Fawn Weaver Is Crafting Her Own History

Beer, Spirits & Cannabis

Fawn Weaver has made Uncle Nearest a success with a winning cocktail of a high-quality spirit and inspired storytelling.

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How One Investment Company Is Banking on Bourbon

Beer, Spirits & Cannabis

One of the differences between trading scotch and trading in bourbon is that scotch is owned by conglomerates such as the Diageos and Brown-Formans of the industry.

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Viral TikTok Star Doggface208 Now Has His Own BeatBox Flavor: Cranberry Dreams

Beer, Spirits & Cannabis

The boxed-booze brand is expanding its product line with a promotion starring the social media sensation.

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Away From the Ordinary Is Taking the Virtual Whisky Tasting Experience Global

Experiential

People that once traveled to Scotland through Away From the Ordinary have now joined the virtual whisky tastings.