Portrait of Gabrielle Nicole Pharms

Gabrielle Nicole Pharms

Gabrielle is a freelance writer for Adweek covering brand marketing in the travel, tourism and hospitality industries.

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Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events

Experiential

“There is a type of audience today that loves beautiful content and stunning music; and when done so with cutting-edge technology and all those things together, it’s a powerful kind [...]

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The Second Life of Low-Alcohol Liqueur Sorel

Beer & Spirits

The hibiscus-flavored drink, a favorite of the cocktail cognoscenti, is back thanks to Uncle Nearest.

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By Honoring ‘Nearest’ Green, Fawn Weaver Is Crafting Her Own History

Beer & Spirits

Fawn Weaver has made Uncle Nearest a success with a winning cocktail of a high-quality spirit and inspired storytelling.

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How One Investment Company Is Banking on Bourbon

Beer & Spirits

One of the differences between trading scotch and trading in bourbon is that scotch is owned by conglomerates such as the Diageos and Brown-Formans of the industry.

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Viral TikTok Star Doggface208 Now Has His Own BeatBox Flavor: Cranberry Dreams

Beer & Spirits

The boxed-booze brand is expanding its product line with a promotion starring the social media sensation.

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Away From the Ordinary Is Taking the Virtual Whisky Tasting Experience Global

Experiential

People that once traveled to Scotland through Away From the Ordinary have now joined the virtual whisky tastings.

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