Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Post-Civil War, there was a former slave from Lynchburg, Tennessee, by the name of “Nearest” Green, who taught Jack Daniel—yes, the man who became the brand—the craft of making whiskey. Though Green’s history was largely unrecognized until recent years, his legacy is being brought to the fore through the team at Uncle Nearest Premium Whiskey, helmed by CEO Fawn Weaver.
Weaver was so inspired by Green’s story that she moved across the country to Tennessee to dive deeper into researching his background.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in