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Touring artists and their fans have spoken: Live, in-person events are back.
Over the past two years, livestreams filled the absence left by lockdowns and social distancing. It was all about the entertainment industry mentality that always demands “the show must go on.”
As the world reopens and more people are keen to return to live concerts, will livestreams lose steam? Not necessarily. According to Statista, as of August 2020, 73% of music fans surveyed said they had watched a livestream, with 60% stating they’d continue watching livestreams even after in-person events returned.