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Aficionados of the whiskey world have long appreciated the value—and flavor—of bourbon. However, in recent years, investment companies, such as CaskX, have also acquired a penchant for “America’s Native Spirit.”
The acceptance of whiskey as an “alternative asset” appeals to the affluent on several fronts. For one thing, it offers greater stability and diversity amid increasingly volatile capital markets. As a marketing segment, the last decade has seen American whiskey go from passé to premium.