Wyndham Destinations Bought Travel + Leisure for the Brand, Not the Product

Timeshare club is an interesting fit with the luxury travel publisher

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On first look, it may seem odd that one of the largest timeshare operators in the country is now the owner of Travel + Leisure, a glossy tome dedicated to luxury travel. 

But for Wyndham Destinations, which announced the $100 million purchase of the publication—the only monthly travel magazine still printing in the U.S.—this week, it’s the brand that holds value, not necessarily the magazine itself.

Wyndham Destinations, the Wyndham hotel empire’s timeshare arm that was spun off in 2018, will now become Travel + Leisure Co.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in