Portrait of Ty Joplin

Ty Joplin

Ty Joplin is a freelance writer for Adweek covering brand marketing.

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Super Bowl Ads Can Confidently Embrace National Crises

The Big Game

To note that embracing society's soft spots requires a deft touch is both obvious and an understatement.

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United’s Travel-Ready Center Promises to Help Flyers with CDC Requirements

Brand Marketing

The airline is trying to 'aggressively manage' Covid-19 rules and challenges.

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2020 Was Officially the Hotel Industry’s Worst Year on Record

Brand Marketing

Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.