Ty Joplin is a freelance writer for Adweek covering brand marketing.
Super Bowl Ads Can Confidently Embrace National Crises
To note that embracing society's soft spots requires a deft touch is both obvious and an understatement.
United’s Travel-Ready Center Promises to Help Flyers with CDC Requirements
The airline is trying to 'aggressively manage' Covid-19 rules and challenges.
2020 Was Officially the Hotel Industry’s Worst Year on Record
Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.