Nordic Hotel Chain Scandic Promises to Be 'Your Friend in Town'

The first ad campaign in four years will run across Sweden, Norway, Denmark, Finland and Germany

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Travel is rarely easy whether its for work, to visit friends or family or just to escape for some time away. In response, Nordic hotel chain Scandic has released a campaign to promote itself as a place for people can depend on when away from home.

With 270 hotels, the brand has released the campaign with the aim of developing an emotional resonance with potential guests featuring the new brand platform “Your friend in town.”

According to the hotel group’s website, the brand aims to use our Nordic spirit, culture and way of doing things to be all that we can be as a hotel company.”

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