Premier Inn, UK's Largest Hotel Chain, to Woo Back Guests With 'Rest Easy' Focus

The ad campaign is the first time the brand has returned to TV in more than 3 years

Premier Inn, the U.K.’s largest hotel chain, has returned to television for the first time in more than three years with a “Rest Easy” message designed to reassure wary travelers it’s safe and comfortable as lockdown restrictions ease.

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