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Premier Inn, the U.K.’s largest hotel chain, has returned to television for the first time in more than three years with a “Rest Easy” message designed to reassure wary travelers it’s safe and comfortable as lockdown restrictions ease.
The campaign is Premier Inn’s first work since Leo Burnett was appointed to be its advertising agency last year. It also marks the return of its brand ambassador Sir Lenny Henry, who lends his voice to the ad.
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