Portrait of Ryan Barwick

Ryan Barwick

Ryan is a brand reporter covering travel, mobility and sports marketing. A graduate of the University of Delaware, Ryan previously worked at CBS Newspath assisting the production of TV news stories for CBS affiliates and the Center for Public Integrity, where he covered the intersection of policy and technology.

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Dating App Users Discover Socially Distanced Dating Just in Time for Valentine’s Day

Brand Marketing

Apparently avoiding boredom, as opposed to looking for love, is what lies behind that surge in dating app activity.

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Oatly Doesn’t Care Whether You Liked Its Super Bowl Commercial

The Big Game

When asked about measuring the ad's success, Schoolcraft said he wasn't tracking the traditional marketing metrics like impressions or social media feedback commonly used after a big buy like the [...]

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Huggies, M&M’s and DoorDash Win ‘Most Emotionally Effective’ 2021 Super Bowl Ads

The Big Game

System1's annual report has almost no holdovers from last year.

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Of Course a Disinfectant Brand Ran a Super Bowl Ad

The Big Game

P&G's Microban 24 made an appearance in the third quarter.

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State Farm Unveils Mystery Cameos in First-Ever Super Bowl Ad: Drake and Paul Rudd

The Big Game

They'll be playing stand-ins for the brand's trademark spokespeople.

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Cadillac Pitches Hands-Free Driving With the Son of Edward Scissorhands in Super Bowl Ad

The Big Game

Timothée Chalamet and Winona Ryder star in spot for the all-electric Lyriq.

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After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad Embrace

The Big Game

The NFL recognizes that fantasy sports brands are part of a new reality.

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Torrey Smith on Why He’ll Work With Purpose-Driven Brands

The Big Game

Authenticity comes before making money for 2-time Super Bowl champion.

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Jimmy John’s Goes Gangster With Brad Garrett in Its Super Bowl Spot

The Big Game

The first ad in the brand's "The Sandwich of Sandwiches" campaign is told from the perspective of its fictionalized competition.