Portrait of Ryan Barwick

Ryan was a brand reporter at ADWEEK.

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Dating App Users Discover Socially Distanced Dating Just in Time for Valentine’s Day

Mobile

Apparently avoiding boredom, as opposed to looking for love, is what lies behind that surge in dating app activity.

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Oatly Doesn’t Care Whether You Liked Its Super Bowl Commercial

When asked about measuring the ad's success, Schoolcraft said he wasn't tracking the traditional marketing metrics like impressions or social media feedback commonly used after a big buy like the [...]

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Of Course a Disinfectant Brand Ran a Super Bowl Ad

P&G's Microban 24 made an appearance in the third quarter.

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Cadillac Pitches Hands-Free Driving With the Son of Edward Scissorhands in Super Bowl Ad

Timothée Chalamet and Winona Ryder star in spot for the all-electric Lyriq.

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After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad Embrace

The NFL recognizes that fantasy sports brands are part of a new reality.

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Torrey Smith on Why He’ll Work With Purpose-Driven Brands

Authenticity comes before making money for 2-time Super Bowl champion.

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Jimmy John’s Goes Gangster With Brad Garrett in Its Super Bowl Spot

The first ad in the brand's "The Sandwich of Sandwiches" campaign is told from the perspective of its fictionalized competition.

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