Ryan Barwick

Ryan is a brand marketing reporter covering travel.

TripAdvisor Gives Small Businesses a Boost With Self-Serve Advertising Platform

Through the TripAdvisor Media Manager, brands and media buyers will be able to submit their own banner ads directly to the platform.

Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure

Jim Beam, Barbie and Downton Abbey all see success with unique rentals.

WeWork to Lay Off ‘Thousands’ Amid Ongoing Woes, According to Report

The office-sharing startup recorded a $1.25 billion loss this quarter.

Airbnb Experiences Will Get the Same Scrutiny as Its Home Listings

The home-sharing platform's pledge to verify all homes has been extended to events.

Lufthansa’s Empathic Marketing Doesn’t Focus on Conversions

The premium German airline "recalibrated" its strategy with experimental marketing and partnerships with IBM.

Southwest Pilots Union Blasts Boeing Over 737 Max 8 Comeback

Union president Jon Weaks calls on Southwest Airlines to explore using non-Boeing aircraft.

Hyatt Joins IHG, Hilton and Marriott in Eliminating Miniature Toiletries

The hotel chain is replacing its miniature shampoo and conditioner amenities with larger bottles in its 20 brands.

JetBlue Adds Cheaper Basic Economy Fare Called Blue Basic

The new fare is aimed at travelers who are willing to make a few compromises—though not as many as on other airlines.

Musa Tariq on Why He Left Ford and Landed at Airbnb

Global head of marketing for Experiences talks company culture, believing in a product and marketing advice at Brandweek.

From Drag Queens to Pizza Delivery, JetBlue Is Having All the Fun

At this year's Brandweek summit, the airline took home Adweek's Alliance Award for its partnership with RuPaul's Drag Race.