The Big Game

Oatly Doesn’t Care Whether You Liked Its Super Bowl Commercial

The brand wanted to use a different formula to stand out

a man sitting in a field on a cloudy day drinking oatly oat milk
The ad, which was created six years ago, has been banned in Sweden due to pushback from a milk lobby. Oatly

By Ryan Barwick

February 9, 2021

After releasing one of the more bizarre commercials from Super Bowl 55, Oatly’s chief creative officer John Schoolcraft isn’t too concerned about a blowback, should there be any.

Ryan Barwick
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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