Cadillac Pitches Hands-Free Driving With the Son of Edward Scissorhands in Super Bowl Ad

Timothée Chalamet and Winona Ryder star in spot for the all-electric Lyriq

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Apparently, Scissorhands are hereditary.

For Cadillac’s return to the Super Bowl, the brand revived the retro tones of the 1990 Tim Burton hit Edward Scissorhands to show off its new all-electric crossover, the Lyriq.

Timothée Chalamet stars as Edgar Scissorhands, the son of Edward (Johnny Depp) and Kim, played by Winona Ryder, who reprises her role in the ad. Edgar has the same affliction as his father, making him unable to play catch and eventually getting him banned from the bus for snapping the stop-request cord (though he makes a hell of a salad).

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