Super Bowl

Huggies, M&M's and DoorDash Win 'Most Emotionally Effective' 2021 Super Bowl Ads

System1's annual report has almost no holdovers from last year

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Babies, Muppets and a familiar Super Bowl brand: that trio of themes comprised the most emotionally effective Big Game advertisements, according to System1, a predictive marketing firm based out of London that surveyed nearly 11,400 people in real time for its annual report.

Among last night’s winners, Huggies’ “We Got You, Baby” took the top prize—not bad for a brand that ran its first-ever Super Bowl spot last night and was the first diaper brand to grace the stage.

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