Huggies, M&M's and DoorDash Win 'Most Emotionally Effective' 2021 Super Bowl Ads

System1's annual report has almost no holdovers from last year

Babies, Muppets and a familiar Super Bowl brand: that trio of themes comprised the most emotionally effective Big Game advertisements, according to System1, a predictive marketing firm based out of London that surveyed nearly 11,400 people in real time for its annual report.