Huggies, M&M’s and DoorDash Win ‘Most Emotionally Effective’ 2021 Super Bowl Ads

System1's annual report has almost no holdovers from last year

Familiar franchises, relatable themes and babies won big at Super Bowl 2021. DoorDash, Huggies, M&Ms

Babies, Muppets and a familiar Super Bowl brand: that trio of themes comprised the most emotionally effective Big Game advertisements, according to System1, a predictive marketing firm based out of London that surveyed nearly 11,400 people in real time for its annual report.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.