Sheraton Rebrand Aims to Bring Hotel Chain ‘Up to Date’ With a Focus on Communal Spaces

One problem: The brand doesn't seem to have a defined audience in mind

sheraton redesign lobby
Sheraton's new lobby is meant to feel like a town square. Sheraton

Once considered a bit of a black sheep in the Marriott portfolio, Sheraton Hotels and Resorts will be getting a new look coming out of the pandemic.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.